Havana Club
Campaign

// Havana Club

Sweet & Chilli / Pernod Ricard

Cuba by way of Vejer de la Frontera and Bromley by Bow. Briefed by Sweet & Chilli UK and Pernod Ricard, this was a great project to get my teeth into – shooting across multiple weeks with a sizeable roster of models, stylists, assistants, clients and a fabulous film team. We shot our lifestyle content in Spain, where the sun was hot and the wrap beers cold. Then back to the UK to capture all the cocktail serves at my studio in East London. (More on those further below.)

// The Brief

Create a vibey Habanero party for Cuba's favourite rum, replete with multiple mood-led drinking occasions, outfits, serves and SKUs to match.

// The Outcome

The army of images is already rolling out across brand websites, press, socials, etc. And the client was so enamoured that usage was extended for a billboard campaign back in Cuba. Which is quite the compliment and honour.