// Editorial

Working brand-direct, alongside stylist Oliver Blackburn, we developed an ownable, striking colour-led brand world for new aperitif range High Fidelity.

A selection of images from this year’s menu shoots for the Experimental Group in London (Experimental Cocktail Club, Stereo, La Compagnie des Vins Surnaturels, Henri).

A multi-day Mediterranean-inspired shoot for Gin Mare, creating an entire library of signature serve photography for the brand, to be used across multiple global markets.

I always adore working with the Chase family.

A groundbreaking functional non-alcoholic brand, founded here in London, which continues to defy categorisation.

A favourite brand, client & liquid here, this is a selection of the year’s THC content which works hard for this award-winning whisky bottling start-up, appearing across socials, website, press, in-store POS, mailers, and more.

Our first shoot for an oft-returning client.

Visual strategy and brand direction, as well as photography, for a new British kümmel called Birdie.

When tequila brand El Rayo first launched, their graphic and colourful labels were instantly eye-catching and remain so.

A favourite non-alcoholic disruptor in our home and many a bar, Paul Matthews’ initial vision for the brand was very much of-the-earth – and I wanted it’s first editorial images to call directly to this.

A full asset library refresh to bring Papa Salt’s antipodean worldview to a London vibe: vibrant, beachside brand energy with a British sensibility.

A location shoot across some of London’s favourite bars for Aureus Vita, Cornwall's most mathematically-precise gin, shooting martinis with a slimline location kit in a cold January.